Despite the uncertainties in Milan, the calendar is more rounded and several new brands are appearing on the scene.
MILAN — The curtain will be raised today on a Milan Fashion Week edition like no other, in a city and country that have been heavily impacted by the COVID-19 pandemic.
He attributed this shift to the fast-fashion giants, which have been catering to customers without any distinction for years. In the luxury sector, he said Gucci was the first to catch on, bringing “a breath of fresh air in communication, suddenly making all the others seem old” and Dior, “with its shout out to feminism, floored everyone.” To be contemporary, fashion, he contended, needs to dive into diversity and experiment.
“For us, fashion is a visual language that is constantly evolving with many different and beautiful voices. We work with different personalities with different points of view because they can enrich this story. As creators, we are curious and excited about new stories to embrace into and to build on the diverse community we are. In light of the state our world is in right now, we aim even more to share our vision through openness, respect and love.
She and her brother Kean, who is in charge of men’s wear at Etro, have always offered designs inspired by globetrotting, distant and diverse destinations and cultures. Etro’s fashion, she continued, “should be ageless, portraying a multigenerational group of diverse personalities, far from the concept of a stereotypical beauty.”
Silvia Venturini Fendi said “the old codes that have been dictating femininity for decades are being overtaken by new rules that represent today. Women have so many facets and all needs to be represented. That is also why since the show in February, I wanted to have different women, different generations, ages, body shapes on the catwalk.
She admitted there still is “undoubtedly, some prejudice toward curvy women in Italy and France, and there are certainly brands that have approached this segment of the market out of mere economical interest and for marketing reasons, without the necessary sensitivity.
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