In Vietnam, a new wave of fashion-conscious youth is quietly refreshing the eclectic tapestry of Saigonese culture for their generation. vogueworld
It’s too easy to credit the source of East Asia’s endless wellspring of trends to more affluent, international cities like Seoul or Tokyo, but a closer look at Saigon makes it clear that this trickle-down model is only half the story.
And unlike the relentless pursuit of trends in other corners of East Asia, for those growing up in Saigon, fashion offers a unique and gentle means of bridging a gap between the complexities of the city’s past and the present day. Somehow, within a metropolis moving forward at breakneck speed, the comfort and endless adaptability of traditional dress makes it the perfect uniform.
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