In U.K.’s Version of the Jersey Shore, a Rebranding Plan Strikes a Nerve\n\t\t\n\t\t\t\n\t\t\n\t

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In U.K.’s Version of the Jersey Shore, a Rebranding Plan Strikes a Nerve\n\t\t\n\t\t\t\n\t\t\n\t
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Essex, an English county made famous by a glitzy reality show re-creating the spray-on tans and loosely scripted dramas of “Jersey Shore,” meets resistance in shifting those impressions. “We know what people think of us, but we don’t care.”

BRENTWOOD, England—A lot of people in England make fun of Essex the same way some New Yorkers do with parts of New Jersey.

Set just to the east of London, the county is filled with commuter towns, pockets of industrial blight and cheap-and-cheerful resorts, where big-city salaries combine with lower property prices to create a world where 20- and 30-somethings can afford to flaunt expensive high heels and sharp suits, and frequently do.

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