The latest Melbourne ratings are abysmal for the shock jocks who have ruled Sydney FM breakfast radio for years with a mix of celebrity, sex, scandals and contests.
Like an alien spaceship from Planet Porno, the arrival of Sydney breakfast shock jocks Kyle and Jackie O on Melbourne radio this year was an attempt to crash through ingrained media parochialism. Instead, they’ve just crashed., are abysmal. According to ratings agency GfK, the pair, who have ruled Sydney FM breakfast radio for years with a mix of celebrity, sex, scandals and contests, dropped to eighth in the Melbourne breakfast market, sinking to a 5.2 per cent share, down from 6.
Consider the most recent pressure test of this, the 2024 AFL grand final. It was predictable that, mere weeks after Team Australia bathed itself in collective Olympic glory, we reverted to our standard mode of state-based sledging. Following the match, she said: “It was a great showing from the Lions yesterday, but the real winner is Victoria. Around 130,000 people flew down on 40 extra flights to soak up the atmosphere in the sporting capital.” Even when Victorian teams lose, the state still wins.
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