In the good year of 2023, why are we still using the term ‘summer body’?

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In the good year of 2023, why are we still using the term ‘summer body’?
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Tired of it.

Read MoreWhat is this mythical ‘summer body’ society yaps on about, then? Well…it’s just that, mythical. And bullshit,I know my body does not exist to please society’s narrow ideas about what women should look like; my body is not conscious; it is not a concept. It is not a ‘summer’ body, it is my body.

Despite what marketing may have you believe, our summer bodies are the same as our winter bodies. And spring bodies. And autumn bodies. Our bodies can change and transform, sure, but they are always the same being. They belong to you, the person, not the season.scene. Our bodies do not go ‘ah yeah you’re right, I’m a Summer Body now, I must metabolise faster’.

Every year I feel a deep sense of shame as spring turns into summer. For yet another year, I have not transformed. My body has not halved in size, my skin has not become silky smooth, my pubic area is not bump-less. I shake this feeling off as quickly as I can, because I know it’s that peskyI know the shame is not logical, but that does not make me immune to the messaging.

I know my body does not exist to please society’s narrow ideas about what women should look like; my body is not conscious; it is not a concept. It is not a ‘summer’ body, it is my body. At this point, I’m not sure what will make certain brands and people stay away from stupidity-soaked terms like ‘summer Body’. Maybe nothing will. But I hope you, and me, remember to pay it no mind. Remember it is not real. It’s simply one of capitalism’s favourite tricks: invent a problem, make you feel bad about it, sell you a solution, and then sell you another one when the former doesn’t work. And repeat.

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