With four months to go before the Iowa caucuses, Sen. Elizabeth Warren has become the first Democratic presidential contender to make a significant television ad buy for the critical early months of 2020.
The Warren campaign has reserved $4.7 million worth of airtime in the early primary and caucus states of Iowa, Nevada, New Hampshire and South Carolina during January and February 2020, according to ad firm Advertising Analytics.
An ABC News poll from earlier this month -- prior to the third Democratic debate in Houston -- showed Biden, this summer’s front-runner, getting the support from 27% of Democrats and Democratic-leaning independents, compared with 19% for Sanders and 17% for Warren. The total ad spending in the 2020 Democratic field has been skyrocketing and is well over $55 million as of this week, with at least $43 million in digital spending and nearly $14 million on television ads from eight candidates that have gone on air, according to CMAG television ad occurrence data.
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