In search of cachet, luxury brands double down on Design Miami

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In search of cachet, luxury brands double down on Design Miami
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This year’s activations illustrate how companies are using art and design collaborations to affirm their position as cultural arbiters.

For Design Miami/ 2024, Fendi partnered with London-based furniture designer Lewis Kemmenoe, who created a new collection of works entitled “ænigma.” Image credit: FendiRecent marketing launches timed against the start of Miami Art Week 2024 illustrate how luxury labels are using art and design to affirm their position as cultural arbiters.

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