Sometimes during the ongoing saga of conference realignment, it can be the small things that act as tells to the state of play. It’s like the fidgeting sweaty...
While Yormark didn’t make headlines, the 30-minute interview revealed a confident approach to all the speculation going on in the Big 12.
“I’m not targeting anyone specifically. I’ve been saying it. I’ve been pretty transparent and intentional that we’d like that fourth time zone to create more value for our media partners,” Yormark said. “Would I like to be a national conference in all the different time zones and from a geography standpoint have our Big 12 flag all over the country? One hundred percent.
“I look to partner with all of my colleagues in the Power Five as often as I can and when the opportunity exists,” Yormark said, “but there is going to be those moments when we compete. That’s just life. We’re not going after the Pac-12.”He disputed the notion that the Big 12 could have gotten more by waiting on a TV rights extension with ESPN and Fox. The Big 12 has agreed to athat will average about $31.7 million per school beginning in 2025.
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