Louis Vuitton is famous for their luxurious clothing and accessories, and now they're entering the world of gourmet confections.
Opened in December in the center of the city, adjacent to LV’s global headquarters and across from the La Samaritaine department store, the Maxime Frédéric at Louis Vuitton café—named after its head pastry chef—was developed as part of theIt’s a cleverly designed finale that bookends an experience meant to endear visitors to the house of LV.
The theme repeats itself on a long marble display table, where the LV iconography—flower blossom, four point star, Damier Ebène checkerboard motif—is deconstructed into, vanilla, hazelnut entremets and lemon meringue cakes with exacting detail, each one presented under protective glass cloche domes. At the café, attention to detail extends not only to the replica cakes and the chocolate bonbons and bars at the chocolate boutique next to the café, but also to the marble display table which, upon closer inspection, has also been carved out with the LV symbols.
Frédéric, 32, together with his older sister, are fifth-generation farmers who’ve taken over the family spread in Normandy where he spends his weekends “recharging” by collecting the freshly laid eggs and cracking the hazelnuts, both of which are used to make the café’s cakes and pastries. The farm also makes the hazelnut spread sold at the chocolate boutique, on-site.
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