To mark the bicentennial of the house founder’s birth, 200 creatives were invited to reimagine the iconic Louis Vuitton trunk.
Just as technology and communications power change today, so developments in transportation drove innovation in the late 19th and early 20th centuries. In 1854 when Louis Vuitton was founded, horsepower still referenced equines; boats and trains offered alternative means of getting around, as did one’s own feet. Born in 1821 in Anchay, France, Vuitton walked to Paris at age 13, a journey that lasted two years.
,” opening in New York. This is the fourth and final stop of this traveling show, which has adapted to each of its surroundings.Many New Yorkers will experience a sense of homecoming when visiting the exhibition, as it’s located on Madison Avenue in the space once occupied by Barneys New York. Fred’s x Louis will be open during the run of the show, and some might remember that, one of the talents participating in the exhibition, illustrated early ads for the store.
How to celebrate the house founder on the bicentennial of this birth was the challenge Faye McLeod, director of the brand’s Ideation Studio, and her team were faced with. The key to the answer was window design. “Windows are something that we take really seriously in our company,” McLeod said. “We’ve got freedom in our windows to create and express.” And so they extended the same opportunity to 200 people they admire and respect.
The collaborators come from a wide range of fields, so there are many discoveries to be made. “It wasn’t about going to the usual suspect, it was about using [the project] in a really democratic way, so there are people who are very successful and people that are up and coming; scientists and artists and poets and makers,” says McLeod. Some of the more familiar participants include
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