Remembering the American design icon who gave us the ‘I ❤️ NY’ logo and championed better citizenship through visual communication
to a more expressive, colourful design language. Glaser worked with journalist Clay Felker to launch New York magazine in 1968, ushering visual journalism into a new era. He served as its president and design director until 1977.
Glaser’s logo may have played a pivotal role in reversing New York’s fortunes, but he never charged a fee for the project, and instead believed that he was fulfilling a civic duty. After the Twin Towers fell in 2001, he would rework the logo into a poster that read ‘I ❤️ NY More Than Ever’, with the red heart slightly singed on the side. He also added a line of smaller text at the bottom: ‘Be generous. Your city needs you. This poster is not for sale.
In 2014 he turned his efforts to fighting climate change. With a simple green circle overwhelmed by a black gradient, and the slogan ‘It’s not warming // it’s dying’, Glaser’s campaign moved away from benign language, and positioned environmentalism as an urgent struggle for planetary survival. Glaser was given a lifetime achievement award by the Cooper-Hewitt, Smithsonian Design Museum in 2004. In 2009 he was awarded the National Medal of Arts by US President Barack Obama, becoming the first graphic designer to be accorded this honour. ‘He re-defined the way people communicate through innovative, creating memorable visual artifacts that challenge contemporary artists and delight all Americans,’ read the award citation.
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