The Writers Guild of America and the Alliance of Motion Picture and Television Producers have settled on March 20 to begin negotiations on a new master TV and film contract. The clock is already ti…
The Writers Guild of America and the Alliance of Motion Picture and Television Producers have settled on March 20 to begin negotiations on a new master TV and film contract. The clock is already ticking and strike fears are growing. TheThe issues that the scribe tribe will place on the charcoal-gray table in the enormous conference room at the AMPTP’s Sherman Oaks headquarters have come into sharp focus in recent months.
Before the rise of Netflix, there was no precedent in the modern era for entertainment platforms that had the ability to keep TV ratings, ticket sales or box office grosses largely confidential. That changed with the “walled garden” construct of streaming. The platforms have been built with proprietary technology that carves out a digital moat that keeps the industry’s traditional arbiters of performance — such as Nielsen — from tracking viewership and overall usage levels.
The information void is particularly frustrating to the creative community because in the digital era, platforms have the incredible ability to track viewership stats right down to individual users. “How is it OK that [streamers] have never known more about who’s watching what — and we don’t get anything,” a union veteran grumbles.
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