In helping us find our way, Google Maps has made us completely lost
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” about internet search: Its history, how it increasingly fails to do its intended job, and its unintended consequences. One of those consequences was that we have increasingly turned parts of our memory over to search – for instance, relying on an old e-mail to provide my parents’ new address every time I send them a birthday gift or something in the mail. In the past I would’ve written it down in a physical address book or just made a point to remember it. Now? There’s Gmail search.
Now, there’s another reason I haven’t really needed to remember that address: I actually know how to navigate to the place. There’s no need to type that address into Google Maps, and ergo I don’t need to memorize that address. That is an increasingly rare instance these days, however. People use Google Maps, or its Waze subsidiary, constantly.
As just one example, my wife would admit to not having the greatest sense of direction, but she still uses Google Maps to an extent that is just bewildering to me. She’ll go back and forth between our house and some place for weeks and months and still run Google Maps directions. Part of it does have to do with identifying, avoiding or mitigating Los Angeles-area traffic, but even after checking the map for red lines, the directions are engaged. I will give her credit, though.
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