Chicago was well-poised to become a department store capital more than a century ago. Enter Marshall Field & Co., Carson Pirie Scott and a bustling State Street.
Author and historian Leslie Godard’s fascination with department stores runs in the family. Her grandfather was a department store lifer, working first for Marshall Field’s then Carson Pirie Scott. Her stepmother and father-in-law both worked at Montgomery Ward. For her Bohemian immigrant grandmother, it was The Fair or bust, the thrifty retailer whose storefront at Adams and State was taken over by Montgomery Ward in 1957.
In a video included in the installation, Marshall Field V compares his namesake to a fin de siècle Jeff Bezos, when really, he looks like Ebenezer Scrooge in comparison. The stores’ mutual windfall was helped, in part, by self-selecting customer bases. Marshall Field’s exuded luxury, with its palatial flagship store and pampering customer service; “give the lady what she wants” — Field’s variation on “the customer is always right” — became an internal motto. Meanwhile, Goldblatt Bros.
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