When in quarantine, tag 20 friends.
Going back to old times with a recipe exchange! As the world is social distancing right now, many of us are experimenting in our kitchens to help pass the time. So you have been invited to be a part of a #QuarantineCooking recipe exchange! Yay!
Lots of people have found themselves on the receiving end of the same handful of chain emails, as well as chain-like posts on Facebook, Instagram and Twitter. And not only have many people received this chain mail, but they have also responded to it, maybe even passing it along.
“I thought it was a nice sentiment, but I did plenty of those back in middle school,” Carter said. “They don’t need to come back in my adult life!”For Gwyneth Davies, 26, the impulse to pass along an easy recipe and then forward the email to seven, not 20, of her friends, felt somewhat practical. However, she texted them all ahead of time to apologize, “because, LOL chain emails.”
She also noted that participants in these digital chains spread across “various class positions and professionals, statuses and age groups” in a way that she deemed “striking.”Turns out that there is a long history of chain letters coming into vogue during periods of social and economic uncertainty. That chain email you got in the early aughts telling you that if you didn’t pass it along you would be cursed forever and never fall in love originated from real paper mail.
These chain letters became so popular that chain letter brokerages popped up across the country, essentially selling stock certificates for high-value chain letter names. Eventually, the scheme imploded andLike any structured communication facilitated by expanding networks, chain letters can easily go from benign to exploitative during moments where people feel desperate, both socially and economically.
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