Adrian Cheng is the scion of a well-regarded family in Hong Kong and Chinese circles. He is the CEO of New World Development, founder of K11 and owner of the Rosewood Hong Kong hotel.
As such, Mr. Cheng, similar to his peers, has faced the biggest challenge of his career with the prevalence of the COVID-19 coronavirus outbreak in China and Hong Kong, both markets where he is heavily invested in targeting affluent and ultra-affluent consumers.
I could never have predicted the emergence or outcome of this pandemic, but I can say that I am proud of how quickly and effectively my team responded to it. This virus has revealed how truly interconnected we all are around the world, as well as how powerful we can be when we support and protect one another.
Leveraging our group’s expertise, resources and network, the campaign was created to provide essential support and safety equipment to those most affected by COVID-19 around the world, no matter their culture, background, gender or ethnicity. We adapted very quickly and reinvented our business model in order to cater to the evolving needs of today’s consumers, from developing new digital platforms and experiences to introducing unique opportunities for people to virtually engage with their peers and passions.
Hong Kong is incredibly resilient and resourceful. I truly have full confidence in the long-term future of our city. As part of New World Development’s mission of Creating Shared Value, the main priority within our real-estate endeavors is to create properties that allow for our patrons and planet to thrive as one.
More details are to be shared very soon, but I can say that this Hong Kong development perfectly encompasses our mission of Creating Shared Value to provide an ahead-of-its-time living experience unlike any the world has ever seen below. For example, Rosewood Hotels & Resorts introduced Commitment to Care, a brand-wide health and safety program providing heightened standards for hygiene, cleanliness and care, to ensure that when guests were ready to travel once more, our properties would be ready to welcome them with the safest and most comfortable experience.
For example, our hotel in Southern California saw occupancy go up to 50 percent within 10 days of reopening, and has seen a consistent influx of bookings ever since. So, naturally, as we grow the brand, we are constantly evolving it to ensure that it extends the type of experience that our visitors are looking for.
Through K11 Go, we’ve created a dynamic, consumer-driven platform which allows for brand storytelling, authentic engagement, and just a more personalized approach to ecommerce overall. We expect similar consumer behavior will arise in Europe and North America once the initial effects of the pandemic have subsided.
In most cases, these destinations had struggled with capturing the attention of the modern consumer since before the pandemic took hold. This is because the younger generations that account for a significant portion of today’s buying base are seeking a more holistic and tailored experience that the traditional retail model does not provide.
In many ways, I feel that this shift will have a positive effect on many industries by challenging brands to adapt to meet the standards of a more informed, conscious and eco-friendly consumer.One of our key goals as a group has been to increase our footprint in China’s Greater Bay Area – something we have been focused on since 2016.
We currently operate 11 elderly homes across China, accounting for over 1,200 beds, and we’re building several more over the next two years in cities including Guangzhou, Foshan, Shunde and Zhuhai, with the ultimate goal of creating 1,000 additional beds.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hong Kong, Facing an Exodus, Offers Money for BabiesThe city will pay its residents to procreate after the birthrate dropped 40% in three years
Read more »
Hong Kong University Sacks Tiananmen Square Massacre Scholar After Visa DeniedSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »
China Evergrande faces winding-up challenge in Hong Kong courtChina Evergrande Group's (3333.HK) fate will be tested on Monday as Hong Kong's High Court hears a winding-up petition against the embattled property developer, nearly two years after it defaulted on its debts.
Read more »
China Evergrande faces winding-up challenge in Hong Kong courtChina Evergrande faces winding-up challenge in Hong Kong court
Read more »
Adrián Beltré says Rangers World Series win would be ‘weight off’ 2011 teamBeltré, a member of the Rangers’ runner-up team in 2011, threw out the first pitch prior to Game 2 on Saturday.
Read more »
Bucks rookie coach Adrian Griffin faces his son as Milwaukee hosts AJ Griffin and the HawksWhen Adrian Griffin tried to lead his Milwaukee Bucks to a second straight victory to start the season, he knew he would have an eye on one opposing player in particular. Griffin’s son, AJ, is a second-year guard on the Atlanta Hawks who is averaging 4.0 points through the team’s first two games.
Read more »