Now that Giulio Capua has settled into his job as luxury group publisher, his vision for Meredith’s luxury group is coming to fruition.
Upon acquiring Time Inc., Meredith Corp. shed its image as a Middle America publisher to one with an audience with a more diversified, upscale and urbane profile. While Meredith sold Time, Fortune and Sports Illustrated magazines, it retained Departures , Travel + Leisure and Food & Wine, clubbing those titles into a newly created luxury group headed by Condé Nast veteran Giulio Capua .
“I knew that without expertise in the luxury category, we needed to find the right executive with the necessary knowledge and experience to lead this prestigious group," Mr. Olson said. With the acquisition of Time Inc. in 2018, Meredith Corporation immediately gained the No. 1 position in luxury media with Travel + Leisure, Food & Wine and Departures – successful and acclaimed brands that deliver smart, trusted, empowering content geared toward an affluent, sophisticated and highly engaged audience.
The world has become smaller, and markets have opened up, forcing brands to take a global approach to many facets of their businesses. Across our group of luxury brands, each has a significant global footprint with multiple foreign language editions. In the categories that naturally migrate to our brands, the key factors are collaboration, brand safety, transparency and ROI.
Regardless of the digital revolution, so much high-end travel still runs through specialists, and our brands are the undisputed leaders in supporting these professionals and in creating programs that put them in touch with our advertisers. Food & Wine is also strong with luxury travel partners because they know our audience travels for the culinary experience, and our editors support this extensively.
Food & Wine Pro is an insider’s guide to business news, networking opportunities and professional programming. The insert-activated organic light-emitting diodes mimicked the way the real-life vehicle’s taillights behave. The ad also activated itself without the key fob when first flipped open. Baha Mar and Carnival are both good examples. They extended efforts into other Meredith brands, and our team was the conduit. If Meredith wins, we win.Meredith believes in the power of brands, and the company has been extraordinarily supportive of the vision I have for this group.
We leverage these insights to craft editorial programs that map our clients to audience intent and drive high, organic engagement. Magazine publishing and even digital media have gone through a lot in the past few years. What do you think accounts for the upheaval?We stay focused on what is good for our clients and for our core constituency.Print is an important part of an overall solution and our print is stable and, in some instances, growing here at The Luxury Group.
Editor's Choice Featured Industry Sectors Media/Publishing Opinion Q&A Resources Departures Food & Wine Giulio Capua Luxury Luxury Marketing Luxury Retail Magazines Media Meredith Travel + Leisure
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