Apple's iPhone 12 launch drew mixed reactions in mainland China on Wednesday, with fans cheering a 5G model for their favourite brand while others planned to wait for upcoming devices from local rivals like Huawei Technologies.
SHANGHAI - Apple’s iPhone 12 launch drew mixed reactions in mainland China on Wednesday, with fans cheering a 5G model for their favourite brand while others planned to wait for upcoming devices from local rivals like Huawei Technologies.
In its second-largest market by revenue, Apple’s announcement was feverishly discussed on social media. With over 6 billion views, the tag ‘iPhone12’ ranked as the no. 1 topic on China’s Twitter-like Weibo. That price tag was also a hot topic, with many complaining it was too expensive. “How is it this expensive even with no power charger or earbuds?,” said one commenter, referring to Apple’s announcement that it would leave out those components citing environmental reasons.
“In China now, 5G is not a premium feature, it’s a must-have feature,” said Nicole Peng, who tracks China’s smartphone sector at Canalys. Peng said the 5G launch will “trigger a new wave of phone replacements” for Apple in China before the end of the year and in first-quarter 2021. Neil Shah, analyst at Counterpoint Research, said he expects Apple stands to benefit “significantly” from the potential gap which will be left due to the U.S. trade restrictions on Huawei to produce new phones at scale.
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