Established nonprofits, everyday individuals and mutual aid groups all want your dollars to make a difference. But with so many worthy causes and the rise of new giving technologies, how should you donate? The choices can be immobilizing. Many value conventional charities.
The website for the nonprofit GiveDirectly is displayed on a laptop on Nov. 26, 2024 in New York. In the middle of these crises are established nonprofits, everyday individuals and mutual aid groups — all seeking your dollars to make a difference. But with no shortage of worthy causes and the rise of new giving technologies, how should you donate?
Here are some questions worth considering as you determine which assistance best suits your objectives:It might come down to whether you want to make a big difference for one person or help seed large-scale change. You could do both at once, according to one nonprofit that delivers cash transfers. GiveDirectly reports sending more than $860 million to 1.6 million people across three continents. Senior Program Manager Richard Nkurunziza says the idea was initially met with fears of misuse. But GiveDirectly finds that cash donations are a dignified way to empower poor people to invest in their unique needs.
The disadvantage, she said, is that people with the greatest needs aren’t always the ones with the most success. Humans are prone to supporting “easily sellable” projects with highly emotional appeals. Studies have also shown racial disparities in crowdfunding.The most popular reason donors told Bloomerang they stopped giving was because they did not trust contributions were being used wisely, according to the company’s Generational Giving Report.
ALSAC CEO Rick Shadyac said his charity works hard to make donors feel confident that their money is supporting the mission of St. Jude Children’s Research Hospital: improving pediatric cancer survival rates worldwide by covering the costs of care and researching treatments.
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