Undefine Beauty is all about reclaiming narrow standards and appreciating beauty in all its forms.
Currently, thedefines ‘beauty’ as “the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when you look at it.” The stated examples read: “This is an area of outstanding natural beauty,” “The piece of music he played had a haunting beauty,” and “She was a great beauty when she was young.”
In its empowering new campaign, #UndefineBeauty, Coty, the brand behind beauty giants such as Max Factor, Rimmel, and Burberry, is leading a charge to change the very definition of “beauty,” removing the implicit ageist and sexist ideals that often come alongside it. “Seen through the lens of today’s society and values, the definition of beauty hasn’t aged well,” it continues.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Review: Matthew Bourne's Sleeping Beauty, Alhambra, BradfordNothing is sleepy about this fairy story - in the hands of masterful choreographer, Sir Matthew Bourne, we have a ballet full of menace…
Read more »
Kaia Gerber’s latest '90s beauty look is a tribute to her supermodel mumShe got it from her Mumma.
Read more »
Boots selling £14 foundation rivalling high-end beauty versionsThe product racked up hundreds of five-star reviews
Read more »
The One Handbag That Stole Our Hearts This Fashion WeekA real beauty.
Read more »