The influence of sport-inspired style has never been stronger.
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“Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants,” once said Karl Lagerfeld. If, like the late Chanel designer, you don’t think much of , consider “athleisure”. The phrase, describing the marriage of athletic gear and leisure wear, means trackies and blazers, sweats and heels. Think Rihanna and Kim Kardashian and you’re there.Virgil Abloh is a key figure to thank for the movement. While artistic director of menswear at Louis Vuitton, he gave exquisite tailoring effortless streetwear appeal. His final show for Off-White, meanwhile, saw tiered tulle dresses teamed with trainers and, in Bella Hadid’s case, baseball caps.
Gucci’s collaboration with Adidas is a prime example of what athleisure looks like in 2022. According to creative director Alessandro Michele, who joined forces with the German sportswear giant for autumn/winter 2022, the styleis smart but sporty. Highlights of the collaborative show include: an electric blue corduroy suit that bears Adidas’s trefoil logo and three stripes, a plunging V-neck three-stripe dress, and a corseted black dress with a trailing net veil.
Although he’s no stranger to a collaboration, Demna is doing sportswear on his own terms over at Balenciaga. He’s reshaped founder Cristóbal Balenciaga’s DNA with his own fresh ready-to-wear vision that’s all about elevated luxury. From his Lycra leggings and all-in-ones – both of which have become Kim’s uniform – to panelled track jackets and the house’s bestselling Balenciaga Runner and Triple S trainers, he’s making pieces with Gen-Z in mind.
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