Meatless meats may soon be a staple of the backyard barbecue thanks to the Impossible Burger. Beginning Thursday, September 26, the meatless patty from Impossible Foods will be available Wegmans grocery stores in seven states and at two Manhattan locations of Fairway Market.
“There’s a growing demand for plant-based options, so the fact that customers will now be able to prepare Impossible Burger at home is a big deal,” Ann Johnston, the category merchant of Wegmans, which has stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina, said in a statement.
At all 100 Wegmans locations and at Fairway Market locations on 74th Street and 86th Street the Impossible Burger will be sold in 12-ounce packages for $8.99. Chances are you’ve spotted the Impossible Burger on a restaurant menu, you may have even tried it. In development since 2011, the burger debuted in 2016, at Chef David Chang’s New York City restaurant Momofuku Nishi, as a plant-based burger that meat lovers would find similar to ground beef. Today, the burger is sold at restaurants throughout the United States, as well as overseas in Hong Kong, Singapore and Macau. But until this month, the burger wasn’t available to home chefs.
Interest in meatless meats and plant-based diets have skyrocketed in recent years as eaters become increasingly curious about how their food is made and aware of the implications their food choices have on their health and the
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