November 21’s Australian Fashion Laureate awards will be the company’s last fashion event, leaving Australian Fashion Week in limbo.
The Australian talent management division and IMG Models Sydney will be unaffected by the decision and continue to conduct business as usual, the company said. In August, IMG announced the event was scheduled to run at Sydney’s Carriageworks from May 12-16 2025, with Danish jeweller Pandora confirmed as Presenting Partner for the second consecutive year.
Founded by Simon Lock in 1996, the event was purchased by IMG in 2005. Until 2023, when fintech company Afterpay terminated its three-year partnership, the event had never been without a naming rights sponsor since its inception, starting with Mercedes-Benz, then Australian winemaker Rosemount, then Mercedes-Benz again for a second stint.
In June, local media speculated that AFW was on the block for the asking price of one million Australian dollars or $666,950 at average exchange rates. IMG declined to comment at the time, dismissing the reports as “rumours”. One white knight could come in the form of the Australian Fashion Council. An AFC spokesperson told WWD that the future of the event is due to be discussed at the next annual general meeting on Dec. 5.
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