An Illinois woman has taken legal action against Target, initiating a class action lawsuit accusing the retail giant of unlawfully collecting and storing her biometric data without her consent.
The plaintiff, Arnetta Dean, filed the lawsuit in hopes of preventing Target from further violating the privacy rights of Illinois residents. She is also pursuing statutory damages for the company's alleged collection, storage and use of customers' biometric data.
Among its provisions, BIPA states that companies must receive written consent from individuals before collecting their biometric data. Additionally, companies must inform individuals of the specific purpose and duration of data collection and publicly publish retention schedules and guidelines for destroying such data.The lawsuit alleges that Target failed to comply with these requirements by not informing consumers about the collection of biometric data and failing to obtain written consent.
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