Illinois has hit a tourism milestone. The slogan for Illinois is we are in the “middle of everything', and it appears the state is in the middle of a post-pandemic recovery on the tourism front.
Visitor spending is close to pre-pandemic levels, up 37% to more than $44 billion, just over $1 billion from 2019 numbers.
The Illinois Office of Tourism touted new commercials airing in 22 markets across the Midwest and beyond showcasing all the state has to offer. "We are in markets across the country and some international markets, highlighting locations like Galena, highlighting the Shawnee National Forest, trying to make that sure when people conceive Illinois, they're not just conceiving of visiting
, but they're visiting some of our downstate communities as well," said Kristin Richards, director of the Illinois Department of Commerce and Economic Opportunity.
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