At the Ikea Festival during Milan Design Week 2022, Ikea and Sabine Marcelis offer a sneak peek of the much-anticipated ‘Varmblixt’ collection, with conceptual lights that ‘bounce off the wa...
, Ikea and Sabine Marcelis offer a sneak peek of the much-anticipated ‘Varmblixt’ collection, with conceptual lights that ‘bounce off the wall’, the Ikea Festival offered an education on the future of home living spaces. Staged at Base Milano cultural centre until 12 June, the festival is offering a spread of vibrant events and experiences to explore how the relationship between people and their home environments has evolved.
‘When I select designers [I ask them], “What do you have on your mind? What is your vision? What do you want to change in this world?”’ explains Henrik Most, creative leader at Ikea. ‘For me, it’s about finding the original signature a designer has, and what it is that separates this person from others. [But] the question is: “How do you define originality?” As an aesthetic person, I hope I have a feeling for when somebody has an originality that stands out.
According to Most, the ‘open-minded’ conversation, which began virtually during the pandemic, led to a ‘bunch of ideas’; wide-ranging in concept and geometry. ‘It was a very tempting menu that she presented,’ says Most. ‘It was super hard to choose. So we went through all the concepts, and the functions and tried to narrow it down to sync to kind of a curational thread where light, material and colour were the focus.