Ignoring dead dogs helped doom DrOz, writes SecretsBedard
In this year’s election, Dr. Mehmet Oz used that playbook, and at least on one issue , his foes believe it helped to end his brief political aspirations.According to reports, Oz was part of a group at the University of Columbia that, from 1989 to 2010, conducted research tests that led to the death of hundreds of animals, including some 300 dogs.Oz didn’t take part in the tests conducted by a group he oversaw, and his campaign made that point.
Wayne Pacelle, the president of Animal Wellness Action, told Secrets that the goal was less to attack Oz than getting him to say the tests were wrong and that he now favors a new bipartisan approach before Congress that gets away from animal testing. Pacelle even suggested the solution in a press release before pulling the trigger on his ad. “Since news of these animal tests resurfaced during the campaign, Dr. Oz has provided no assurances that he’d be an active proponent of animal welfare in the Senate or that he now recognizes that these past uses of animals were morally and scientifically problematic,” he said.
That did not scare off the groups, and Pacelle said that he felt “an obligation” to step up his efforts and ran his ad.Even though the spending budgets weren’t big, he believes that the images of sad and dying dogs had an impact and undermined Oz’s campaign. “These images burn in,” he said.
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