Four regularly accepted myths about change and what you need to know to lead a successful change effort.
Many articles and books tout the importance of leadership, culture, participation and incentive structures, but they rarely mention the real work of change — overcoming personal resistance on an individual level. We know that people hate change, but resistance is not simply a psychological barrier to overcome.
In these cases, it will not be enough to just tell people they are still valued, give an incentive, or ask them for token feedback. People know better. It may be necessary to promote, transfer, or replace these staff. Some people are going to like the current processes just the way they are, and they will clearly tell you so. Once that opinion is voiced in an open forum, it makes it all the more difficult to change minds.
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