The Istanbul Fashion Connection fair, now in its fourth edition, will feature around 400 brands.
kicks off Wednesday at the Istanbul Expo Center, gathering more than 400 brands and expecting to draw about 30,000 buyers from more than 100 countries. By comparison, last February the fair displayed almost 600 brands and attracted the same number of visitors.
Now in its fourth edition, IFCO is prioritizing brands that have proved “creativity, quality production, [ethical] supplying processes and marketing prowess,” A dedicated area in Hall 7 of the Istanbul Expo Center fairgrounds will spotlight Turkish designer brands, as part of a broader goal to wave the “Made in Turkey” flag. Called The Core Istanbul, it intends to favor business relationship between international buyers and brands that have already presented their collections elsewhere, including at London, Paris and New York fashion weeks. They include, among others, Arzu Kaprol, Ceren Ocak, Essin Barış, Fulya İlkmen/F.
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