Coming from someone who always does a blowout but made a 2024 resolution to leave her hair naturally curly more often. Whoops.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
"LOVE this product sooooo much! I’m obsessed! I am of mixed race and have very curly frizzy hair naturally. Even with relaxer my hair has always had dry looking frizzy ends. I have tried so many different products but nothing else compares. Best by far!" —"I NEEDED to try this product after all the positive hype. It certainly did live up to my expectations. I went from balayage to a medium brown color with my hair.
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged aSeriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier."Buy this. NOW.
"Love it! Works great, doesn't look greasy. Leaves the hair looking sleek. I have naturally curly hair and straighten my hair some days." —is totally worth it according to reviewers...even ones who normally stick to a drugstore budget for haircare. It's a great volumizing alternative to dry shampoo.
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