Get ready for a new look.
The pilot store, which is in Northwest Arkansas, has a different strategy for product layout. Aisles in the clothing section are wider and packed with fewer racks, making it easier for customers to browse. National brands like Reebok have their own space, as do Walmart's individual fashion brands and home brands, CNBC reported. Brands that speak to the younger crowd also get more space with this model, the outlet said.
"We're selling apparel in a grocery store, however that doesn't mean we have to sell apparel like it's grocery,", vice president of marketing, store design, innovation, and experience for Walmart, said ."Apparel is a discretionary category. It's emotional. You want them to fall in love with the fashion."
Rather than letting the low price be the selling point, Walmart is allowing"the product to be hero," Washington said.If the new SuperCenter model is introduced at your local Walmart, you can also anticipate a different feel in the grocery section. According to Redfield, the company is now targeting a"trendy millennial customer.
Loyal Walmart customers don't have to worry about increasing prices, thankfully, as Walmart execs confirmed they are keeping those"entry-level price points" for those on a budget, CNBC reported. But the retailerwant to have customers coming to them for higher-margin clothes and household amenities instead of just food items—particularly as people become"more value-conscious," Redfield said.
"They were having to go somewhere else to get what they want from a style and quality standpoint, so we said, 'We've got to fix that," Redfield noted in an interview, per CNBC.