Amazon has started raising the free shipping minimum from $25 to $25 in some markets as the company looks to boost revenue.
“We continually evaluate our offerings and make adjustments based on those assessments,” Kristina Pressentin, an Amazon spokesperson, said in a statement today confirming the change. “Prime members continue to enjoy free delivery on over 300 million items, with tens of millions of items available for free same or one-day delivery.”
This isn’t the first time that Amazon has adjusted the free shipping minimum. $25 was actually the initial threshold for free shipping years ago, but in 2013, Amazon raised it to $35. In 2016, it went up again to $49 but then dropped back down to $35 in February 2017. Three months later, it was once again $25, where it had settled until this week.
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