If Microsoft buys TikTok, it could be bad news for Google Cloud
Microsoft's plans to buy TikTok may seem crazy at first, but it's all about the data.
But there's another appealing side for Microsoft: TikTok is reportedly a huge customer of arch-rival Google Cloud.At first glance, Microsoft's talks to acquire TikTok's US operations from Chinese owner ByteDance seems somewhere between odd and crazy.
With TikTok, Redmond would gain eyes in an area where it has been mostly blind: Generation Z's smartphone use. When a user downloads TikTok, the app collects a lot of information by default .
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