The giant purple imaginary friend from IF
The Big Picture Writer-director-star John Krasinski hit theaters IF this weekend, his PG-rated follow-up to the thrilling A Quiet Place blockbusters. Paramount will have to wait a little while longer for its investment to bear fruit. Aimed squarely at family audiences, IF had a modest debut at the global box office, despite having been given a rather expansive day-and-date roll-out by the studio.
Family films tend to have long legs at the box office, and a 3x multiple isn’t unheard of. IF currently sits at a “rotten” 49% score on the aggregator website Rotten Tomatoes, with Collider’s Ross Bonaime writing in his review that the movie “essentially feels like the equivalent of receiving a warm hug while crying.” IF also earned an A CinemaScore from opening day crowds and has an 87% audience score on RT, which should both bode well for its future.
IF follows the adventures of a young girl and her neighbor, who are both able to interact with their imaginary friends. Also featuring the voices of Steve Carell, Phoebe Waller-Bridge, Louis Gossett Jr., Awkwafina, Emily Blunt, George Clooney, Matt Damon, and others, the movie is now playing in theaters. Stay tuned to Collider for more updates.
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