The Tony winner, best known for her roles in “Wicked” and “Frozen,” is entering a new music era with an unconventional social media rollout.
The videos are set to snippets of the 52-year-old chanteuse’s new dance pop album, “Drama Queen,” out Aug. 18. Dance pop — a disco-inspired subgenre that’s up-tempo enough for nightclubs but catchy enough for radio — is a departure for Menzel, and she has adopted the bolder online presence to go with it.Menzel has been hesitant to embrace social media. She has been on TikTok since 2019 but only posted sporadically until she ramped up her output this summer.
And her fans are loving it. Talia Buksbazen, a 23-year-old student at Carnegie Mellon University in Pittsburgh, says Menzel’s TikToks inspired her to make her own TikTok “I’m tired of adhering to a formula and to what people think that I should be doing,” Menzel says, cradling a mug of coffee, each fingernail painted a different shade of blue. “Because I got my start on Broadway, people just assume that you can’t do anything else. This album is about saying, ‘Screw all of that.’”
She usually films the videos around the Los Angeles home she shares with her husband, actor Aaron Lohr, and her 13-year-old son, Walker — like the gate that stops the dog from getting out or the steps to her son’s treehouse, which has become her own sanctuary.“My son is often pretty critical,” Menzel says. “He’s like, ‘Oh, that’s so cringy, Mom. I should run your TikTok.’”
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