The iconic booth began as an experiment using an abandoned trailer in 1973.
TDF created satellite TKTS booths in Brooklyn, at the World Trade Center and in Lincoln Center, as well as helped develop booths in Boston, Washington, D.C., Chicago, Denver, Pittsburgh, Philadelphia, San Francisco, Toronto, London and Sydney.
Mayers and Schiff were given just $5,000 for the capital budget, and they rented scaffolding to go around the booth. They wove a translucent plastic fabric with the iconic logo among the bars and clamped spotlights on the frame. “I noticed whenever you see movies of the ‘70s or ’80s and they’re in New York, there’s always a scene in Times Square or Duffy Square where the camera goes by and you see the TKTS booth. I always get a kick out of that,” says Mayers.
These days, visitors make their picks from a list of shows on continually updating electronic boards. TDF also has a free phone app that lists its offerings in real time. Tickets to mega-hits like “Hamilton” and “Wicked” typically won’t appear at the booth since they don’t need to offer discounts. New shows often do until they become a hot ticket, like after a Tony Award win or favorable reviews. But, eventually, most shows end up listed at the booth.
Unlike other paid ticket sellers wandering around Times Square pushing one particular musical or play, TKTS representatives aren't allowed to recommend a single show but instead offer a range of options appropriate to the visitor — family friendly, dramatic, light, scary.
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