Iconic Aussie brand collapses

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Iconic Aussie brand collapses
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Iconic Aussie confectionary company Sara Lee has gone into administration.

Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting have been appointed as Voluntary Administrators of Sara Lee Holdings Pty Ltd effective from 17 October 2023.

The Australian based manufacturing business trades as Sara Lee under license from the global owner of the trademark, with rights to operate in Australia, New Zealand, South East Asia and the Middle East.

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