A FAMOUS advertising poster credited with playing a key role in helping the Conservative party...
The Conservative party's famous 1978 ‘Labour isn't working’ ad has been redesigned with black and minority ethnic workers to draw attention to racial disparity in wages
People Like Us, a non-profit marketing agency, reimagined the iconic ‘Labour isn’t working’ ad as part of a new campaign to draw attention to wage inequalities faced by black employees in the UK. The new poster shows people from black and minority ethnic backgrounds queuing for a pay rise. It also includes text which highlights the fact that they are paid on average, 16% less than their white co-workers.The launch of the poster follows prime minister Rishi Sunak’s speech last week in which he talked about the importance of expanding access to better-paying jobs and opportunities to people from all backgrounds across the country.
Last year People Like Us published research that showed that workers from black, Asian, mixed race, and other minority ethnic backgrounds are paid only 84% of what their white counterparts earn.
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