Ice Spice's manager James Rosemond on the 'Barbie World' rapper's crossover success, radio's importance and his famous father.
is quick to answer: R&B duo Groove Theory’s 1995 R&B/pop classic, “Tell Me.” He sings a snippet of the song’s infectious refrain — “Tell me if you want me to…” — and says with a laugh, “I was 4 years old, but that’s the way I fell in love with music.”and others. And over the past two years, he has blazed his own path in the profession, helping guide rapperto crossover stardom.
He is using some of that advice as he conducts “strategic conversations” to strengthen the firm’s infrastructure, including expanding into more musical genres. Meanwhile, he’s busy preparing for Ice’s debut studio album,on 10K Projects/Capitol Records. The album has been teased by two singles: “Think U the Shit ” and the latest, “Gimmie the Light,” which she performed at Coachella in April.
A gold record plaque for Ice Spice’s “Munch” single, “the breakthrough that started it all,” and a platinum plaque for “Boy’s a Liar, Pt. 2,” the record “that crossed us over to top 40,” he says.Yes, because I’m a nerd when it comes to business, especially the deal-making.
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