Passwords are fossils: how digital trust is shaping the future of identity and access paid IBMSecurity
Employees and customers are forced to jump through hoops to prove their identity and access their accounts, applications, and data. Security measures have become less intuitive, adding to the cost of doing business, as employees are less productive and frustrated customers bounce from business webpages altogether. When will we finally admit that passwords and other outdated forms of authentication are dead?Today’s users aren’t static. The world isn’t static.
We must adapt to this new decade and expand our understanding of the individual user, taking advantage of the rich context behind every user interaction. This means going beyond usernames and passwords. It means looking at device IDs, geolocational data, behavioral biometrics and more. This deep contextual information can then transform the way users are treated.
Legacy identity and access management strategies take a black and white approach, setting seemingly arbitrary thresholds between trusted and fraudulent users. Of course, if the bar is set too low—perhaps in a quest to create a more frictionless experience—the risk of inadvertently authorizing malicious users grows. Over-correct, and set the bar too high, and the additional friction leads to frustration, reduced productivity, and eventually, customer churn.What’s needed is digital trust.
Instead of asking users to come up with increasingly complex and difficult-to-remember passwords, or dealing with the endless stream of username requests and password reset tickets, today’s enterprises should be looking for ways to build a future that is simple, intuitive, and passwordless. By building digital trust, users can feel valued and respected, rather than as potential threats. The goal should be to treat customers as customers – people who want to use a given organization’s products and services for their intended purpose and benefits – not as potential villains. Digital trust can be built by implementing an identity-as-a-service solution to assess the full context of a user’s identity as they access and interact with digital services.
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