💼Sedge Beswick talks about founding SEEN Connects and encountering sexism in the industry as she grew her business
“We work with big brands to come up with creative ideas, recommend influencers and celebrities and then use our data team to work on the client’s ideal ROI - it could be a huge bank of content for their internal streams, it could be increasing the average basket value, or conversion to sales on a website, or app downloads. The business took off fast, but it wasn’t all smooth-running. Fairly early on, I flew out to Bangkok to meet a travel client, the Thai base of an entertainment travel company.
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