I was one of the first Beauty Editors to try Huda Beauty's new chin lift mask. Here's the debrief...

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I was one of the first Beauty Editors to try Huda Beauty's new chin lift mask. Here's the debrief...
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It's time to get strapped in with hudabeauty's latest skincare launch 😱

and so I'm always ready to get stuck in when a founder can bring together proven, effective ingredients with pioneering technology.First thoughts – I was worried that this futuristic-looking, lime green chin hammock might be a bit of a novelty. Something for the 'gram that makes a splash . You take it out of the packaging, remove the plastic hygiene strip then strap it under your chin and attach the holes around each ear.

Like Charlotte Tilbury's Dry Sheet Mask, the fabric is infused with a cooling hydrogel formula . The ingredients were chosen specifically for their tightening and soothing properties – peppermint helps boost circulation,plumps fine lines and wrinkles and acetyl hexapeptide-8, is a structure-building peptide that helps to firm and hydrate. It's soaked into the forward-thinking fabric, modelled on athletic tape, to lift and redefine the jaw.

Manage your expectations. This won't transform the structure of your face, but it will promote lymphatic drainage, help to de-puff and infuse your jaw with a skin-friendly cocktail.This falls under my preferred method of masking – the 'dry' formula means you can strap it to your chin and get on with your day without it slopping down your T-shirt and the stretchy fabric offers a strong, comfortable hold .

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