The Sam Adams founder and Boston Beer chairman discusses being a craft beer pioneer and why he’s still excited to wake up every morning and go to work.
Koch even says he might have been happier, in the long run, if Sam Adams had stayed small. In his current role, he sometimes takes four flights per week — an exhausting amount of travel, especially at age 73., saying each scenario would come with"different blessings, different curses."
There was no role model at that point, and there needed to be one. I was the only sixth-generation brewer in the United States. And to have this brewing background and the education to see and run with the opportunity felt like fate, almost. You could draw a two-by-two matrix. One axis is:"How much value does this activity add to the company?" And No. 2:"How much can I contribute to it?" I try to stay in the upper right box of things that add a lot of value to the company, where I can make a meaningful difference.
It's a lot easier to hire good managers than good leaders. My job is to be leading the company, and you've got to lead from the front.People ask me:"You've been doing this for 38 years. You're not doing it for the money. What gets you up in the morning?"
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