The beauty queen’s flame burnt brightly before being snuffed out in the ’90s, but it’s a slow road back to success
Beauty entrepreneur Poppy King has returned to Australia to give her fairytale the happy ending it deserves.
“I joke with my friends in America that if I were ever to win the Nobel Prize, the headline in Australia would be ‘Failed lipstick queen wins award’,” King says. But that’s not the narrative she follows. While overseas, she happily launched her second business, Lipstick Queen, which sold to British private equity firm Manzanita Capital in 2011, but COVID-19 changed King’s priorities.“I unfortunately got COVID in March 2020 in New York. I was an early adopter,” she says.
“The only thing left after all these years in business that felt meaningful to me was coming back and manufacturing in Australia. Capturing the attention of those daughters in a beauty market crowded with products from reality-TV and rock stars, influencers and fashion designers is King’s fresh challenge. “I’m not using algorithms,” she says. Poppy King Lipstick’s fledgling Instagram account currently features lo-fi photos of customers wearing Original Sin.
For the time being, King, who confesses to be being better at entrepreneurship than business, is ignoring future pay days. “It’s going to sound really silly, but joy is my goal,” she says.
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