'I Want My Dippin' Dots': How the Ice Cream of the Future Created an Earworm

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'I Want My Dippin' Dots': How the Ice Cream of the Future Created an Earworm
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A look back at one of the most enjoyable (and random) music moments of 2019

“We’ve had something like 78,000 streams so far,” Dana Knudsen, director of marketing at Dippin’ Dots, told“I Want My Dippin’ Dots,” it turns out, is not even the only song of its sort. Like most everything that happened in 2019, the ice cream company’s foray into pre-teen pop began in 2016. That year, the New York singer Dawin joined up with Silentó for a nihilistic viral hit titled ““Part of the lyrics was that you can imitate it, but you can’t duplicate it,” says Knudsen.

Dippin’ Dots soon reached out to Dawin about a possible collaboration. “We liked his ‘Dessert’ song,” says Knudsen, “but it was like, ‘can you craft it where you speak about Dippin’ Dots in it?’” Dawin happily obliged, releasing a “Dippin’ Dots remix” of “Dessert” to celebrate National Ice Cream Day in the summer of 2016. For licensing reasons, the song is no longer publicly available, but a short clip of it“I wanted to challenge myself creatively and present a fun rendition of ‘Dessert,’” Dawin said at the time. “Especially since I’ve been familiar with Dippin’ Dots for many years.

I started singing the song to myself. I played it for friends and family members. I wasn’t alone; some of them told me they had the same reaction. “Omg I just listened to this song once and it immediately got stuck in my head!” one commenter wrote on YouTube.It’s exactly what the company had intended. “One of the main things we want to do is have Dippin’ Dots be a part of kids’ lives,” says Knudsen.

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