One company will make a digital clone of you to act in commercials. You get $500.
The only video he has appeared in so far is a sort of promotional video for that project. In the video, his lips don’t entirely sync with his words. And because Hour One trained its system only on his likeness—not his deep, dramatic voice—we hear someone else’s A.I.-generated words.Sooner or later, other offers should come. Berlitz, the language learning company, hired eight “virtual instructors” to pump out 20,000 videos, Natalie Monbiot, Hour One’s head of strategy, told me.
That’s a possible future, but it’s not quite here yet. So where does this leave actors now? I found myself thinking about the first time I learned that a friend took compensation from a brand for an Instagram post. How fake of her, I thought. By the time she leveraged a similar deal to get a flight to Iceland, I was impressed. It’s tempting to think that, like so many seismicBut digital cloning requires ceding control in a different kind of way.
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