I'm still wearing the third-generation Oura Ring smartring, but things about it make me think I shouldn't be, despite it being a great product.
The Oura Ring smart ring is very frustrating. Not because it’s rubbish — quite the opposite, actually. It’s because I don’t think it’s reaching its potential, and I’m sounding like a broken record.
Related I wondered if I was mistaken —that I’d maybe just missed some of the advancements. It doesn’t seem so. This year Oura has acquired a company called Proxy, which works on digital identification systems, and the announcement post hints that it may make payments and biometric security and identification systems possible for the future. Oura also worked out a deal with Best Buy, so people can try the ring on in a retail store before buying.
I wouldn’t feel so strongly about Oura’s missed deadlines and general silence over future plans if the Oura Ring was a pay-once product. But it’s not — it costs $6 per month on top of the initial outlay for the ring itself.When you pay $10 per month to Netflix, you expect new movies and TV shows to be added on a regular basis to make it feel like you’re getting something for you money.
Yes, the Oura Ring remains the wearable I’ve worn the most, and I can’t imagine why I’d want to take it off. It’s so convenient, so good-looking, and it fits in with my lifestyle so well that I don’t know what I’d replace it with. I don’t want to wear a smartwatch all the time, most fitness bands aren’t very attractive, and there aren’t any other decent competing smart rings available yet.
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