'This is an underserved soft-serve market.'
. It's a modernized take on the classic soft-serve stand, with Keith Haring-like graphics on the walls, purple hand-shaped chairs and an AstroTurf-covered area out front that's typically filled with kids playing on sunny days. It also serves French fries and recently added chicken tenders to satisfy the many high-schoolers who head to the shopping center on their lunch break.
"We are our own factory," says Dang general manager Michael Clemons, who is also in charge of developing flavors for the shop, which rotate every three to four weeks."We try to make it feel like a childhood retro vibe. We try to mimic the seasons," he adds, noting that Dang doesn't use any preservatives and instead leans into fresh, local, natural ingredients whenever possible.
The hardest part of the process, really, is cleaning the machines, according to Claire Nafziger, general manager ofthat opened on the 16th Street Mall earlier this year. Its only dessert option is a small cup of soft-serve ice cream, available for $3 with two topping choices: olive oil and Maldon sea salt; or fennel pollen, which has a very slight black licorice flavor, and what she calls"the ultimate local honey," which comes from hives on top of the nearby Sugar Building.
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