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This as-told-to essay is based on a conversation with Krishna Kaliannan, the founder of Catalina Crunch. It's been edited for length and clarity. The following has been edited for length and clarity.Growing up, I was always really good at math and science, so it felt natural to study engineering and math in college. I went to the University of Pennsylvania, where a lot of graduates go into finance since that's where you make the most money.I decided to do the same.
Shortly after launching the company, I realized how motivating and exciting it is to be able to build your own product and sell it to others. It was almost like a virus that infected me and gave me a rush.When I first started, I worked 18-hour days, seven days a week, but it was something I was passionate about. I still usually work every day; it fuels my life and gives me purpose.I made a lot of mistakes along the way and didn't always think things through before doing them.
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