‘I Produce Money’: Why Scott Koondel Left CBS’ C-Suite to Become a Media Entrepreneur

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‘I Produce Money’: Why Scott Koondel Left CBS’ C-Suite to Become a Media Entrepreneur
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Scott Koondel grew up as an executive at CBS and Paramount Pictures, filling a content sales role that was indispensable to any studio operation in the 1980s, 90s and early 2000s. Today, four years…

grew up as an executive at CBS and Paramount Pictures, filling a content sales role that was indispensable to any studio operation in the 1980s, 90s and early 2000s.

Today, four years after leaving CBS, he’s in a new role that is also indispensable for the current era of media. As founder of Sox Entertainment, Koondel has embraced his inner entrepreneur, working as a packager of TV shows and movies. He’s putting together sales and distribution deals for longtime colleagues such as Judith Sheindlin , he’s consulting on M&A deals and helping companies size up their assets in a fast-changing marketplace.

Koondel is the first to say he’s not a traditional TV or film producer — but he is definitely in the business of producing content. “It’s not just like selling a show and getting an EP fee and getting paid as an executive producer, it’s about representing other pieces of the puzzle, whether it’s the IP, or a talent, or a writer, or showrunner producer, and having some sort of arrangement in representing them in this project, producing it and then having backend distribution rights, or a format right and then profit participation.

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